ART DIRECTION + GRAPHIC DESIGN
A FRESH LOOK FOR POWERPOINTS
Client: MC&A Hawaii
THE PROJECT
As the in-house senior designer for MC&A, I was in charge of designing a new look + feel for the annual midwest presentations.
The challenge was to kinda boring text + images to life in new and exciting ways to wow an audience of seasoned event professionals.
Text, but make it fun
Each presentation was packed with tons of useful information, but it read like a word document -- so that's where I came in to *spice* things up!
Each year, I pitched new style themes that would be implemented into the final presentation. For ten years, I created fresh, memorable designs.
I was responsible for the tone and design of each presentation.
Using great design to stay top of mind
The fun/stylish themes are what made the company stand out amongst competitors and resulted in more business the following season.
