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ART DIRECTION + ILLUSTRATION
&JULIET
Promoting the LA version of the Broadway hit show!
CHALLENGES
Maintaining consistency with the already established & Juliet brand, but adapting it for the LA audience as well as the many forms of advertising.
MY APPROACH
LA is the land of movie and TV promotion, so I leaned into the imagery, selecting striking visuals and very dynamic type treatments to help it stand out on socials and IRL!
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