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[ BRANDING & ART DIRECTION ]
Branding a Queer Film Fest
Blasting a film festival into a brave, bold new frontier!
The Challenge
Draw renewed interest to an established queer film festival in New Mexico.
The Solution
I went bold with an energetic color palette, a retro-futuristic identity system. I created a set of diverse, inclusive characters for flexible usage on posters, booklets and social media.
The Impact
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Appeal - the design was an attention grabber, creating a renewed interest and attendance
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Representation - members of the LGBTQ+ community have praised my heroic take on trans, gay and lesbian space characters
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Branding - the film festival stood out amongst other similar festivals
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