[ ILLUSTRATION ]
Human Security Marketing
Reimagining cybersecurity through visual storytelling
Art Direction: Jessica Yeung
Copywriting: Rosemary Cipriano
Illustrations & Design: Cheyne Gallarde
The Challenge
The world of Cybersecurity is very intimidating. HUMAN is a global team with a sophisticated knack for uncovering cybercriminals and protecting their clients. Pretty heroic stuff!
I was hired to create visuals that make these complex security protocols exciting, memorable and accessible.
The Strategy
Before a single comic page was conceived, I worked with the amazing HUMAN team and built an exciting world of espionage, cyber-mafias and more.
HUMAN was conceived of in a scifi comic book shop, so I used the style and tone of vintage propaganda posters to drive home the real threats that cyber-criminals pose
I used exciting typography paired with aged and worn textures to convey the "HUMAN" element that feels more approachable than standard corporate marketing.
The Impact
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Engagement - increased readership and interest in the brand. The comics became collectible items at conventions.
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Accessibility - transformed perception of complex technical jargon into digestible, visual stories
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Brand Awareness - successfully balanced corporate branding with a distinct artistic vision
